Summer Book Review
Hey, friends! I can't believe it's almost September already! Today on the BLOG, I wanted to share the 5 books I read this summer. These books have really pushed me mentally & creatively and have honestly changed the way I look at my business and the art of photography in general! You'll see with each book below, I've shared my 3 to 5 biggest take-aways/quotes & a link for each book so you guys can buy it ASAP! Happy reading, friends!
by: jonah berger
1. people share what is interesting because it makes them interesting - “people like to make a good impression, so we need to make our products a way to achieve that."
2. brands associate themselves with triggers to make them significant
3. activate emotion in people - shocking gets shared over other emotions
4. design ideas that advertise themselves - ex: nike
5. useful content is packaged, relevant & practical
favorite quote: make sure your desired information is so embedded into the plot that people can’t tell the story without it
2. CONTENT INC.
by: joe pulizzi
1. found lots of inspiration for content for my own work, how to reach my specific audience or client through marketing & sharing
2. honed in on my own content strategy for future projects, EX: I’ve created a BLOG content outline to make sure I’m putting out work every week!
3. Always finding my “sweet spot” which is your specifically defined audience
4. SO MUCH inspiration of past companies & people who have followed this model to gain an audience & have the ability to sell to them
5. valuing the importance of content on social media, my site, my blog, and the way it is presented
favorite quote:“create content that solves customers’ pain point. Stop talking about your products and services so much. If you do, make it about your customers."
by: seth godin
1. “Today, marketing is about engaging with the tribe & delivering products & services with stories that spread.” I realized as a photographer, I am consistently and continuously “telling stories” - I have to be aware that each image engages with my “tribe” (client, follower, friend, brand, etc)."
2. I learned that I don’t need to be the BEST or the TOP photographer in the world to become a leader & do my very best. “Skill & attitude are essential. Authority is not.” & having a group of people that believe in what you’re doing
3. "Don’t try to sell something you’ve already sold."
by: austin kleon
1. I've read this book twice now & I always find something new! It's a great one to share with friends & just refresh your the creative side of you, no matter what field you are in.
2. Austin suggests his readers to gather inspiration but not "hoard it." - “The artist is a collector. Not a hoarder, mind you, there's a difference: Hoarders collect indiscriminately, artists collect selectively. They only collect things that they really love.”
3. “Don't wait until you know who you are to get started.” - one of my favorite quotes from this book. When I first started out in photography, I thought I needed to already know my style & my mission because my mentors & influencers were creating massive works that (I thought) represented them. This comparison ultimately held me back from continuing my own work. But after reading this book, I started fresh & willing to evolve and learn.
by: austin kleon
1. This book taught me the importance of sharing my work! (Also - read this one twice!)
2. “Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.” - This really helped me with attracting the right audience for my work. After this book, I started sharing what I loved (products, places to eat/drink, even other photographers' works) & I saw a pattern - from this, people who loved the same things started following me & engaging with me too.
3. "When you find things you genuinely enjoy, don’t let anyone else make you feel bad about it. Don’t feel guilty about the pleasure you take in the things you enjoy. Celebrate them.” - This was one of the biggest take-aways I got from this book! For me, I love business & marketing so I started wiring my work around it! My mentor sessions, my workshops & my work in general are slowly gearing up to my passion about business and the behind-the-scenes of what goes into a well known brand (or photographer)!
favorite quote:“It’s not enough to be good. In order to be found, you have to be findable.”
Feel free to contact me personally if you have any questions about the books above! Go ahead and email - firstname.lastname@example.org.
Let's get chatting!